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Successfully Promoting Premium-Efficiency Motors
(Continued) Some programs are more project-based and can be initiated by the customer or the utility. “These programs look at a particular project to be implemented. It can be as simple as retrofitting a number of motors or optimizing the whole motor system,” she said. “Project-based programs can take on many different scopes. Generally, the incentives for these types of programs are based on actual energy savings.” “Prescriptive programs are those where you receive a defined payment for a specific piece of equipment. These incentives can be offered to the vendor, through the vendor, or directly to the end user,” explained Mason. 
Mason and Jones see more programs offering technical assistance and custom incentives in addition to their prescriptive programs. Mason explained, “There are a number of non-energy benefits as well. Motors tend to be more reliable because they run cooler. We’re hearing that companies that use NEMA Premium motors have less downtime, less maintenance and fewer repair costs.”
Mr. Jones added, “In a way, the bread-and-butter rebate programs for motors are evolving and progressing to address greater energy savings potential related to motors. For example, the Motor Up program in the Northeast is promoting motor management through the Motor Decisions Matter campaign.” Some programs have rejected rebates altogether and are simply providing assistance. “You can see this evolution throughout the programs. Program administrators are asking the question, ‘what else can we do?’” “Sometimes, financial incentives are a good way to get started, and then you can ease out of them as the market becomes positioned. But any way you look at it, these financial incentives should be temporary. The goal here is to have a market that is valuing the performance of these products, aside from the financial incentive. The incentive should, more or less, be used only to gain attention. Once people are aware of the product, you should be able to take the rebates away, and they’ll still buy them,” Jones explained. A complete listing of the programs that work in cooperation with CEE, can be found by going to http://www.cee1.org/ind/motrs/motrs-main.php3. Click on “2001 Program Summary. |
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